Plastic offsets is gaining popularity as a method for companies to compensate for the plastic produced or disposed of in their products, services or operations.
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This funding mechanism is used to mobilise capital for projects thatphysically remove plastic from the environment or from activities
that recycle materials that would be otherwise disposed of. These projects can take various forms, including beaches, river clean-
ups, and recovering and recycling technologies. The collection or recycling activities generate plastic credits, which are transferable units representing a specific quantity of plastic collected and possibly recycled.

At the moment, companies are using terms such as ‘plastic neutral’, ‘plastic neutrality’, ‘net zero plastics’ and more in communicating their products or brand. Many of these claims are ambiguous and should be carefully used to avoid any greenwashing.

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